Textual Analysis

Textual analysis is the process of analysing a page or cover and looking at various techniques and aspects that have been used. In the lesson, we were given two front covers of college magazines. They were called 'QUAD' and 'Newsman'.
In the lesson, we learnt that many images used are POLUYSEMIC meaning they have multiple meanings. These images can also be ANCHORED by text or captions which help the audience to understand what the image is representing.

For the two magazines, we were asked to annotate and talk about the layout, colour, font, image choices and presentation. At first glance, 'QUAD' seemed to have a spohisticated look about it. It is aimed at Alumni (past graduates). NEWSMAN however was aimed at a more younger audience and had to be designed so it kept them interested. I believe it is aimed at Uni new comers (freshman)